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  1. 7 points
    They call themselves an advertising company, not a tech company. Their biz model is built on selling ads. They don't allow me to sell my own ads. They are calling me a "partner" and "creator". And now I should be the one who is responsible to please THEIR customers? Come on, just stop celebrating everything YouTube does. This is clearly a bad change in policies. They simply caved in to the pressure from the advertisers, which was easy as the creators are small and have no common voice. The YouTubers Union wants to change that, wants to unite us creators and fight for our rights with a strong voice. Your arguments are quite close to the statements the establishment gave when the first unions formed, way back during the industrial revolution. Then it wasn't the employers job to take care of the health of the workers. It wasn't the employers job to give people security. Well, guess what, unions did get a few changes through.
  2. 6 points
    It's time for our 2018 Edition of "How do I get new subscribers?", the forever question for the new content creator. The 2018 edition tries to account for new algorithm theories so you prioritize your work accordingly. Where do new subscribers typically click the "subscribe" button? It's most often the channel main page. That means you're going to want to first prioritize your 'look' a bit. The First Stage - The Channel Setup Before you begin creating a large volume of videos, prepare your channel for potential viewership. Setup these priorities as your first todo's as you start thinking about what your channel is all about. That way, if your first few videos get lucky and get a few views, you're already prepared to convert those initial viewers into subscribers! [ ] Stage 1 - About Page (Difficulty: Easy) The 'about' section, right off your main channel page, is going to be your first textual "elevator pitch" to getting someone to subscribe over the long term. Goal: Explain something about yourself, the reason you're taking the time to create a youtube channel, what you want to get out of it and what you want the viewers to get out of it. Not just "we do cool stuff, subscribe" or "we release videos every week, subscribe" -- but what do you do and why. [ ] Stage 1 - Channel Graphics (Difficulty: Medium) The channel banner is important, it should convey what you do and often list your schedule (do you do weekly live streams? do you release every thursday at 7PM? Put it in there). This is your eye catching 'marketing' method of gaining interest. This is for those that are too lazy to read your about page or are more visual people. Goal: Make it clean, make it look as professional as possible. But, this is more challenging than text-driven content on the 'about' page as dimensions change over the years and getting it to look right on desktop and mobile can be a super challenge. Tip: Make sure you look at your banner on tablet, phone and desktop along with the Youtube app. If you can make it look perfect on one but crappy on the other, go for something 'in the middle', perfection won't work across multiple platforms so make it look 'good' on all of them rather than fantastic on one of them. [ ] Stage 1 - Channel Branding (Difficulty: Medium) Don’t skimp on your logo. Even if you just use letters (like, CMC for Common Man Cocktails or SF or SORTED or something). Take the time to build a branding that people can remember and integrate that into your thumbnails. Not a graphic artist? Go out to dafont.com and find a font you like and use that for your ‘text logo’ so that you stand out. You don’t have to be a graphic artist master to at least use a text logo that isn’t 'courier'. Or, head to a place like Fiverr and have a cartoon anime photo profile done of yourself for $5 to $10. Suck it up, spend the cash to look more professional like a real gaming channel or other style of channel. Spending $10 on your channel is the least you can do to provide evidence you care about what you're doing. The Second Stage - Video Optimization Once you've got your branding ready, you can start really thinking deep into how to best optimize your content to gain viewership and convert those viewers into subscribers. As you build each video break down the following priorities. [ ] Stage 2 - Thumbnails (Difficulty: Medium) You might have the best content in the world, but if nobody is interested in clicking on it you failed as a creator. Don't let that be you. 1. Don't just use a frame from your video and believe that the 10 second thought was worth your time--you are doing it wrong. 2. Don't add a pile of text to your thumbnails and clutter it up; pictures are worth a thousand words you don't need to add words to do it. Some youtube creators have said they create their thumbnail or at least the "shot" they want for the thumbnail before the video is even filmed. This technique gives you a good 'direction' to take the video while also leaving you with a thumbnail that best represents the content. Your thumbnail should be highly visible and clear. I suggest fully utilizing high saturation and sharpness when editing/filtering your shot in Photoshop or your favorite graphic editor. If you're video thumbnail is to contain a human / head make sure the eyes are staring into the camera right in the face of your potential viewer. This gives a moment of intimacy and humanizes the video before they have even clicked! Avoid cluttered text on thumbnail, you have a title for text. [ ] Stage 2 - Titles (Difficulty: Medium) Titles are extremely important to your content. This is where you do not take advice from huge youtube creators because they can title something “watch this” and it will get watched. Here is an article I wrote breaking down how to trend search on titles and produce better title content. Goal 1: Accurately describe your topic but do it in a search friendly manner. “Chocolate Ice Cream” is nice, but “How To Make Chocolate Ice Cream with Low Sugar” would be better. Goal 2: Take it serious, this is hard stuff but titles will no doubt bring you the fastest response on execution. If you title it right today, tomorrow you’ll see how it works or how it didn’t. [ ] Stage 2 - 15 second Hook (Difficulty: Easy) The first 15 seconds defines how your video is going to perform. If you waste it on bouncing logos, stupid music or pretty graphics you’re going to lose potential viewers. Spend that 15 seconds telling people what value they’re going to get from your video, how something funny is going to happen, how entertaining the subject matter is or whatever it takes to keep them sticking around. Goal 1: Watch a few popular TV shows and see how they handle the first minute of the broadcast before it cuts to a commercial. A drama may show a murder and not show you the murderer, a comedy may hit you with 2 great one liners, a reality show may showcase the best interaction with the people in that episode. Goal 2: If you need an intro graphic for your show, do it at second 16 - 18 (anything longer is obnoxious). [ ] Stage 2 - Youtube Cards (Difficulty: Easy) When you produce new content, use Youtube cards to make sure you suggest specific videos when the time is right. That means, if you have a video about repairing a 1970s Dodge Charger and you mention it in your repair of a Toyata Supra, you should flip a card above your head during that part and, if you can remember, point to it "speaking of car repairs, watch us fix a 1970s Dodge Charger, right here!" Goal 1: Make sure you display videos that are relevant to the topic if possible. For bonus points, point to that video within a playlist, so that when the viewer is done the next video that plays is in the playlist (more watch time for you). Goal 2: Go back to older videos and add Youtube Cards if you create content that could have been mentioned in the past if you had the video for it. [ ] Stage 2 - Description (Difficulty: Medium) This task should be easy right? Not if you’re doing it correctly. You want rich content here that has lots of great keywords that are part of your tags and title along side other keywords that the video covers. Youtube can’t (currently) ‘hear’ you talking very well, so you need to describe what your video is about accurately. Goal 1: Go for the most long winded description that you can come up with that isn’t tag stuffing or doing something wrong. If you’re talking about a Mustang and you could have said “the car” or “it”, replace it with “the mustang” or “mustang” so you get more rich use of those keywords (which should be in your tags too). [ ] Stage 2 - Tags (Difficulty: Medium) Tags are a huge pain in the butt. It’s easy to do them wrong or lack enthusiasm to do them right. If I create a video about how to make a margarita with margarita mix my tags will be “how to make a margarita with margarita mix”, “margarita”, “margarita recipe”, “how to make a margarita at home”, “how to make the margarita”, etc. The tags enforce the title and enforce the description. Goal 1: Try very hard to use all the space (500 characters) for your tags by creating tag phrases that would be what users type. Not sure what they type? If I went and typed “how to make a marga” into google or youtube, the auto-complete gives me a darn good starting point! The Third Stage - Channel & Video Optimization Hey, you got a few videos under your belt and feeling confident. Start considering what you're going to do to take it to the next level. While some of these really should fall as a priority 2, a new creator has a lot of things to juggle in their head to do in each video. So, we move these to stage 3 now that you've gotten used to stage 2 requirements. [ ] Stage 3 - Call To Action (Difficulty: Easy) You want people to subscribe? Tell them. Want them to like? Tell them. Don’t expect them to do it on their own. If they really love your content they may be enthralled with the topic and not paying attention. But, in most cases, people are like sheep, you have to guide their every move. Want them to join your Patreon to make you money? TELL THEM. Goal 1: Don’t expect it if you didn’t ask. [ ] Stage 3 - Watch Time (Difficulty: Hard) If you want your content to rise to the top of search for youtube then you have to have more watch time than your competing videos. The views are important, but not as important as watch time. A video that’s 10 minutes long and has an 80% audience retention and 1,000 views is going to do far better than a similar 2-minute video with 80% audience retention and 1,000 views because the other has more accumulated watch time. Goal 1: Create content long enough to clearly make your point. Don’t waste people’s time at the beginning with random ramblings or off-topic discussions. Keep them wanting to watch, change camera angles, add b-roll or do whatever you can to keep their attention. Note: This is by far the most important step in the entire process of video creation. Why is it in stage 3? Because watch time is difficult to build and requires you understand the full process of video creation to fully take advantage of it. However, this is the one stage that will be a constant struggle and your primary goal of every video you create in 2018 and beyond. [ ] Stage 3 - Channel Trailer (Difficulty: Medium) Just as your 'about' page and your channel banner is for the readers/visual folks, the trailer is your one big chance to tell people (in the medium you're working in) why they should subscribe. However, a brand new channel may wait a bit on this even though the main page drives the most subscribers. This is a late stage edition because you really need to know what your channel is about and showcase some of the clips of your channel in the trailer so people get a high level summary of what you're all about. Watch a few top movie trailers and notice how it hits all the hot topics: action, emotion, theme of the movie. Your trailer should do the same thing in a short period of time. Goal: A tailer should be under 2 minutes and explain: what you do, when you upload, example your content and call to action to subscribe to the channel for more. This is your visual Resume to get your subscribers to "hire" you to stuff their channel feed. Note: The trailer can change over time. I like to re-do my channel trailer at least once a year or anytime I make a drastic change in my channel schedule/content so that the trailer reflects what we are doing now, not what we did 3 years ago. [ ] Stage 3 - End Card (Difficulty: Medium) The end card should show at least one video (and must), I usually use two: “youtube suggested” and a playlist relevant to the topic (or one I want to push harder). I've seen a few techniques for end card. 1. At the end of your video you can promote a call to action to subscribe (click here to subscribe -- pointing to your channel end card element) and promote a video/playlist (click here to watch this next awesome video -- point to the video element). 2. Pre-stage a small 19-20 second clip that says "thanks for watching this video, you can click here to subscribe or checkout one of these two playlists to continue watching" and point to where the elements are on the screen. Or, come up with your own ideas, but make sure it's consistent and in every video. Goal 1: Go back to old videos and change End Card playlists if you believe they’ll fit better now that you have more content. Goal 2: Use high performing video content to push new content. If you have one video that just does great and one that could be better, use the end card of the great video to direct people to it. [ ] Stage 3 - Playlist Generation (Difficulty: Easy) One you have 3 videos on your channel, you should start building playlists. Playlists count as a new video element on your channel. If you want youtube to always feel like you're uploading something fresh and new, create a new playlist on days you're not uploading content. To youtube, it's as if you just uploaded new content! Make sure you fill in the description and give the playlist a good "high search" relevancy. If your doing video game "let's play" content, categorize your game videos into a playlist. Next time make a playlist for "action games", or some other sub-genre. You don't have to make playlists that all your subscribers are going to consume--make something you know the "algorithm" can consume. And do it at least once a week for those that upload weekly content (that makes two new 'uploads' per week if you add playlists) Goal 1: Create a meaningful playlist that backs up important keywords you are trying to make your channel about. E.g. if you did 10 videos on Horror Movie Reviews, then the playlist should be called something like "Popular Horror Movie Reviews" or "Best Horror Movie Reviews". Goal 2: The playlists that matter should be on your channel mainpage. Which matter? Those that are seasonal / topical to current events, those that perform best, etc. Goal 3: Playlists should have a description with important keywords, not left blank!! [ ] Stage 3 - Collaborations (Difficulty: Hard) This can be quite difficult to organize, but many smaller channels find great success in collaborations. Don’t expect your 100 subscribers to collaborate with a channel that has 120k subscribers, but a channel with 50 to 300 shouldn’t be too hard. From my own experiences, I’ve had more subscriber growth with collaborations on channels smallerthan mine than bigger. Big channels may have high volume views but they don’t always make loyalists.
  3. 6 points
    Moin. There are a lot of channels on YouTube. How many? Well, all YouTube says is that there are 1.5 billion + users on the site, but not how many of them actually are running a channel. Luckily for us, Socialblade tracks quite a lot of channels with more than 5 subscribers, which is roughly 21.2 million channels. In other words: Only 1.4% of users are creators. Reddit user DetectiveMcGregor scraped the data together and made this chart out of it: What is immediately noticeable is that the vast majority of channels don't clear the monetization guidelines. What also is clear: Being at the very top of YouTube actually isn't that far away, with only 24400 subscribers, you already are in the top 1%. But now, let's take a look at the top 1% and see how they're divided: Even in the top 1%, the vast majority of channels does not have a play button yet. And only 3% of the top 1% have a gold play button. So let's look yet another level deeper. The top 1% of the top 1%, channels with >2M subscribers: Only 7% of the 1% of the 1% have a diamond play button. At this point, hopping into the top 1% anymore doesn't really make sense as it'll just be a big face saying pewdiepie or something. Or rather, there's so few of them, you can just look them up on Wikipedia. Instead, I present to you: A log chart. And finally, a table: Percentage Subscriber threshold Number of channels all users n/a 1.5 billion Top 100% 5 21.2 million Top 50% 67 10.6 million Top 10% 1215 2.1 million Top 1% 24400 212 thousand Top 0.01% 1 million 2230 Top 0.0001% 24.6 million 22
  4. 5 points
    Yes, I am all for "educating" advertisers to spend more money on my channel. But that is YouTube's job, not mine. My job is to make videos that PEOPLE (consumers) watch and like. I am doing that job every day. Now I want YouTube to do their job as well.
  5. 5 points
    Strange, I've worked closely with unions in my life and I can tell you that conducting a strike is not the be all and end all of a union at all. If you are going to say someone doesn't know something about unions, make sure you know what unions are about yourself. As unions grow, so too do their goals, where and what they're active on and who they aim to help and represent. You'll find that the very basic function of a union is to REPRESENT the members, in this case they are creators and users of youtube, and your idea of 'oh you can't strike, I win' is a complete strawman argument. The actions a union can take are limited only to what they can come up with. There's a lot you can do with a large community of people who believe in a cause, right? You are missing the networking, collaboration and momentum that comes from an organized union with a goal. You really think the proposals and demands are the only thing the union will do? You seem to have simply brushed over what the union has been up to and then you've had to go back and actually look at what's been done. If you don't recognise that a growing 10,000+ strong community who are actively working on voicing discontent among youtube users could potentially have sway or an impact then I would say it's you who 'fundamentally did not understand' the point. After all, youtube are responding to the Union directly already.
  6. 4 points
    Here in europe the "We only provide the infrastructure" bs is no longer accepted. Youtube decides who get listed first and as such also decides on which content people see. If that doesn't convince you.. how does "remove content" relate to "providing infrastructure"?. Youtube crosses that line all the time, so do not give me that bs.
  7. 4 points
    Those brainwashing all-smiles nonsense clips YouTube made? Come on, you can't be serious. I believe that none, I repeat none, of my questions are answered in those goofy pieces. But I admit I could not make myself watching them all. Please be so kind and identify those videos to me that clearly answer my questions. Then I will stand corrected. My demands are just a start, we have an own forum and will change/update those demands as we go along. You did not really watch my video, or you simply chose to interpret them wrongly. When I say all channels should be monetized, of course I am ONLY speaking about the channels that WANT to monetize the content. And I clearly stated that I don't want to see ISIS beheading videos either. Same goes for stolen videos. I want clear rules, easy to understand and with plenty of examples. If a video does not comply to these rules, then it must be deleted. But right now, the rules are deliberately soft and YouTube can hide between them. How else is it possible that a friend of mine got a strike and a take down because he interviewed the manufacturer of airguns for Olympic tournaments at a trade show? His entire channel is gone because he received three strikes in a very short time. Those videos were years old, by the way. Videos that contain critical elements may not be ideal for some advertisers. That is OK. But they still have value as they bring people to the platform. Eventually those people will watch videos with ads too. I simply want that the "cake" is split three ways, not two ways. As for the "influencer" part, I have a total of eight channels that I know of that have more than 1 million subs and are now members. I have a nice collection of press coverage already, including web and radio interviews. Today, a piece will be aired on rbb24, and also the BR in Germany. I admit my fans gave the thing a good push, but now I am getting new members from many other sources as well. As for the communication, appeals aren't falling in that category. They are one sided. You file an appeal and then you get the result back in automatized form. Yes or no. No explanations, just the typical standard messages. You can NOT talk to the decision maker. And yes, of course I have a partner manager. She is a good person and really tries to help. But she is very low on the YT hierarchy ladder and basically powerless. She is clearly told what she can say and what not. She can deliver messages from "content", but nothing is ever firm or in written form. She can be helpful, but that is NOT the transparency I want. @Derrick Schommer: YouTube is NOT a "renting an apartment" platform, at least not if you are a creator. It is a house I helped building, with my own hands and years of work. I am officially a "partner", not a "user" or "tenant". Google built the YouTube platform together with the creators. That is what partners do. I won't give up the platform I helped building, not without a fight.
  8. 3 points
    Moin. While the following post is mostly directed at gamers, it's valid for any kind of channel. I see time and time again that small gaming channels get the idea that using a title card (aka intro) for their videos would make them look more professional and thus would make them grow their channel faster. And the idea behind it isn't all that wrong: Branding is important, it leads to people that randomly stumble across your content and like it to later recognize you again and think "oh look, this channel only produces great content. Better subscribe to it!" Quickly navigating to relevant sites, they quickly find an intro template to use, which in the end looks like this: (Fig 1: collection of 3D-spinny-text* intros with loads of particle effects, 10s long, synced to dubstep music.) However: Using such an intro is a terrible idea because: The intro isn't unique. If it's a free and highly rated template, there are thousands of other people using it as well. Which sort of goes against the idea of making people recognize you as someone standing out. The intro isn't representative of your channel. Spinning 3D text is spinning 3D text and will remain spinning 3D text. Unlike good branding, it's impossible to make a connection between the intro and the content. As examples, a space channel can use stars and rockets, a cooking channel can use pots, pans, knifes, forks and such, a gaming channel can use controllers, screens, consoles and so on – and these are only the most generic choices. Text however is even more generic and nothing-saying than that. The intro is unnecessary long. If someone stumbles upon your video, they want to watch the video. And if the video doesn't deliver immediately, they will leave the page and simply click on the next video. If they came via search, chances are that there would be someone else anyways that delivers very similar content. The intro doesn't fit to the rest of the branding. Branding is a combination of intro, outro, avatar, channel banner, thumbnails and channel trailer. If your intro is significantly different from the rest of your branding, your branding isn't really effective. The music of these things often is cutting out prematurely and/or has some sort of awkward fadeout. The reason for this is that music has natural break points every 4 bars, but that 10s rarely match up anywhere near perfect with that. In any case, it doesn't really sound nice. * The wolf face is not a 3D text thingy. Instead, it's just 5s of still image. Is es even necessary to use an intro? Let's put it this way: We looked at 100 successful channels, and these were the results: 5% start with ads. Like: "this video was sponsored by …"* 14% start with a Cold Open, aka Hook. Ie some piece of interesting content from the middle of the video that's getting teased at the very beginning, even before the intro/title card. 16% open normally. "hey guys, …" 22% do use an intro/title card. 43% don't have any sort of introduction whatsoever. No "hey guys", no animation, just actual content right from the beginning. As for the length: Note that basically all of these things are shorter than 5 seconds. Which, combined lends itself to the conclusion that, in order to be successful, you don't need an intro, but if you have one, it must be short. * aside: that these ads are so long on average is due to the small sample size. Without the outlier, they'd be 7,25s.
  9. 3 points
    Hello Community! I am Paco and I am kind of responsible for this Now that everything is mostly setup and running without hick ups, I found some time to finally introduce myself. Hi, my name is Pascal, you can call me Paco. I am 20 years old and study computer science. In my free time I am active as a guidelines & policy ambassador for YouTube and occasionally volunteer for the United Nations to make my software development skills to some use for humanity. I am super excited for 2018! The awesome ideas and the many masterminds helping behind the scenes, its incredible! I will use this moment to thank all CreatorsHub team members! Thanks guys, you rock! To close this out a little not to all users of this community: If you have any problems, concerns or questions feel free to ask me or any other member of the team. Our ears are open to anyone!
  10. 3 points
    Lets go through this point by point. 1. Monetieze everyone: Youre right that Elsagate content should not be monetized. Channels that just scrape content off other channels should not be monetized (but right now they do and the bots often don`t get them). ISIS shouldn't get monetized. No questions about that. But this really is more of an issue of what is ok and what is not ok. So you missed the point here it`s about monetizing everyone that followes the rules (and maybe enogh views i personally don`t think you should be able to monetize your channel under 1000 subs). And yes this can be difficult to review but maybe there have to be new and better ways to do this. Maybe something like community based review for small channels. 2. Disable the bots- At least verified partners have the right to speak to a real person if you plan to remove their channel.: Yes and a channel should not be removed without a human overlooking it. Maybe bots can priorites channels to review again or something like that but don`t delet channels that exsist longer than a few days without someone checking that it is necesarry. 3. Transparent content decisions - Open up direct communication between the censors ("content department") and the Creators.: Seems you didn`t understand this point. Its about not getting any information when a problem comes up about why and how to solve it. Starting with open Guidlines for Videos and Monetization. Ending with open communication between the creators and youtube when problems occur. 4. Clarify the rules - Bring out clear rules with clear examples about what is OK and what is a No-No.: And again yes clarify the rules maybe even make them a little bit harsher. And it`s always much easier to dance around some lose rules that really strict rules as long as they are clear. 5. Pay for the views - Stop using demonetized channels as "bait" to advertise monetized videos.: Really how can you turn this in your head to "Stop featuring channels and videos that don't show ads"??? It`s about using channels with controversial context that dosen`t get monetized or did get demonetized to promote other channels that get monetized. Meaning youtube gets a lot of its traffic through channels that are not monetized but only features channels that are so they get a lot of views from people brought in through channels that are not monetized. What you could solve by "monetizing everyone" or at least make it way easier again. 6. Stop demonetization as a whole - If a video is in line with your rules, allow ads on an even scale./ Equal treatment for all partners - Stop preferring some creators over others. No more “YouTube Preferred”.: You say "It's not up to the creators to decide where the advertisers have to spend their money." Youre right to some degree but looking back to other forms of media advertisers could only choose where (tv station xy or newspaper xy) and when (day or time) they advertise not really what content exactly gets shown before and after it. So why not let them choose categorys to advertise in and spreed the adss from them equal between the content in that category or something like that. 7. You don't have to pay any money and you have zero obligations. You can join us simply be becoming a member of our Facebook group and/or by joining our forum.: Look up Unions and then think about this bullshit you wrote again. A union is an association of workers to represent their economic, social and cultural interests. And usually grounded within the laws of a country wich in this case is not really possible. What on it`s own is a good reason for this union because it`s another step in the right direction when it comes workers rights in regards to the internet. My personal opinion is that the YouTubers Union of course has it`s flaws right now but they are new and still just getting started and it is overall a good thing that seems to be grwoing fast.
  11. 3 points
    Moin. This is a summary about what has happened on YouTube in the last month. Official blog posts Preventing harm to the broader YouTube community: Also known as Lex Logan, or Logan Paulicy. These are a set of punishments YouTube can apply to (especially: large) creators if they intentionally do things that don't quite violate the community guidelines, but damage the reputation of YouTube creators. The punishments are in particular: 1) Removal from Google Preferred, cancellation of YouTube Originals, 2) Loss of monetization and partner support, 3) videos no longer get recommended. Updates to YouTube live streaming: Live chat replay now exists (well, it's rolling out), automatic captions are coming to live streams, and mobile live streams get location tags, and super chat supports IFTTT. Other news Channels below 1000 subs/4000 watch hours in the past 12 months now got kicked out of the partner program. Channels above this threshold, wanting to apply for the partner program are currently stuck in queue. ETA for a monetization review to happen is end of April. YouTube has been toughening up restrictions for MCNs, basically requiring them to have a personal relationship with each partner. This means that large MCNs have been kicking out channels that they don't think are worth keeping - which also tend to be smaller creators. YouTube Reels got renamed to stories, and are rolling out to more creators. The rollout likely is from top to bottom, ie large creators get it first. YouTube Studio has been rolling out for more creators. Demographics data has been restricted, in order to protect the viewer's privacy. New tracks have been added to the YouTube Audio Library There is a new YouTube app for AppleTV Manual quality selection has been bought back to game consoles. I think that's about it. Let me know if I missed anything.
  12. 3 points
    First, watch this short video: A bit of back story, I've been watching Gary V for 12 years, since he started Wine Library TV. It inspired me to do something similar, but instead of wine I was going to do cocktails. Ten years later I'm still doing it and almost at 100k subscribers. TEN years later. So many people want a short cut to success. And, in the end, I still don't consider what I've done from a growth perspective success. But, where I do see success is in the lives that I've changed. Over the years I've had a number of people write to me telling me how I inspired them to become professional bartenders. And, they did it. They became professional bartenders. One guy in the Boston area saw my show and it inspired him to get out of his dead end job and learn about cocktails. He's since then been the regional manager for many brands around the Boston area from Hendrick's Gin, a stint at Anheuser Busch and now Fernet Branca...because I sparked an interest he didn't know he really had. And, we've become friends as we only live 40 minutes apart; he's been on our show educating our audience on spirit history and cocktails. If it wasn't for Gary Vaynerchuck sparking an idea in me, there would be a two dozen fewer professional craft bartenders in this world right now. Fernet Branca wouldn't have a guy running their brand in the Boston area right now...all because of this guy in his little camera and wine show. Two Take-Aways: It takes years before you're going to reach a level where you can feel some level of success. You never know how success is going to be defined for you years later. I created my channel hoping to inspire spirit brands to sponsor me and give me money. I thought money would be my success. A few years later I realized I'm literally changing lives. People who had no direction in life are now making a living doing something they love. Granted, I'm still chasing the money hoping to make some...but along the way I've made a pretty neat impact on people around the world. But, it didn't happen overnight.
  13. 3 points
    Is it me or does the forum software here blow away the features and functions of the Youtube Creator Community. So strange... such a large company, you think they'd have invested a few more pennies in some software!
  14. 2 points
    Moin. If you are doing some research on how to become a YouTuber, you'll quite quickly find a lot of information that leave you standing like a deer in headlights. Which inspired this post: A quick guide with the absolute basics you need to get started. Love being creative. Just like all other arts, a YouTube carrer demands that you love creativity. If you have trouble coming up with creative ideas, you may want to approach the topic from an "Let's see if I can make something creative" angle, rather than "I want to be successful quickly" one. Just Do It. If you have an idea for a video, execute it. There's no use in having the perfect plan if you never execute it. You don't need to buy any expensive equipment if you have a smartphone to be able to execute most things. Practice makes perfect. The first video you make will suck badly. Your second video probably will be slightly better, your third one even more, and so on. This however is only true if you look actively and self-critically at your videos, try to find any flaws and work out a plan to fix them next time. If you don't, it's easy to fall into a routine where you grind away video after video, not get anywhere, and blame other people ("Big YouTubers! Society!") or things ("The Algorithm!") for your lack of success - which also won't get you anywhere. Follow laws. In the creative process, it may occur that you do something illegal, possibly unaware of the legal situation and suddenly find yourself in a situation where you have to pay hefty fines, get strikes on YouTube or face other consequences. This entire thing is a complex topic which is covered a bit more in-depth here: The following is only relevant if you are out for success Define your audience. Who do you want to reach? Are the formats you have suitable to reach your audience? Pick the best formats. If you notice that a certain format or series of yours isn't as popular as your other stuff, don't be afraid to kill it. If you have a format that performs way better than your other stuff, perhaps consider making your other formats a bit more similar to the successful one. Check the market. Is someone else basically making your formats and saturating the market? Is there still a market niche you can fill? Is there a YouTuber with a similar audience to yours that you could collaborate with? What new innovations are there in the video industry, and how can you use them? These, and basically all other questions entrepreneurs have to ask themselves, are also valid for people who have "being a full-time YouTuber" as goal. This was part 1 on the topic. Part 2 can be found below.
  15. 2 points
    Comparing our You Tube accounts to renting an apartment is ludicrous. You Tube is asking for creators to come to their platform and fill it with content, essentially making it a work environment. Workers form Unions to protect themselves from company abuses. You Tube holds a lot of power in the platform / creator relationship, and consequently, they have pretty much set unfair rules on our work environment. They have made unrealistic quotas, promote channels based on "safe" personalities, delete channels based on bots, and so on. Jorg Sprave, by himself, has very little bargaining power. However, our group of abused creators have banded together to prevent You Tube from carrying out such abuses. Content creators formed our You Tuber's Union to make a stable, long-term employment relationship between ourselves and them, which is good for both. We are asking for rules that are clearly defined, and a work environment for smaller channels that is stable and secure, giving all of us more incentive to stay, to develop solid relationships with co-creators, and to do our best to make sure the You Tube platform thrives.
  16. 2 points
    Sick and tired of private corporations deciding what is appropriate content for me to consume. Any system that favors one group of producers over another is oppressive, anybody who cares about freedom of choice should be getting behind Jörg Sprave and his movement for a union.
  17. 2 points
    You have no idea what this union (and unions in general) are standing for. Go look into history. The people don't want to watch the stupid all-smiles superficial so called "advertiser friendly" nonsense! Here are a few citations that express my feelings well: "Censorship is telling a man, he can't have a steak just because a baby can't chew it." -Mark Twain "First they ignore you. Then they laugh at you. Then they attack you. Then you win." "What is freedom of expression? Whithout the freedom to offend, it ceases to exist. Free societies...are societies in motion, and with motion comes tension, dissent, friction. Free people strike sparks, and those sparks are the best evidence of freedom's existence.” ― Salman Rushdie
  18. 2 points
    First, I think the guy in the video is lying. So many reports from colleagues that say no more monetization, no more trending, no more viral hits. It is not a random thing that this started at the same time as the lona policy started. Ah, now we are getting closer to the core. You want to censor even harder than YouTube does. YOU want to decide what is proper and what isn't. But rules are for everyone. If those "Nazis" are OK for YouTube, then they generate views for YOUR videos as well. So you are in fact making money from the Nazis. You just don't want to share it with them.
  19. 2 points
    I think the TS didn't understand what the YouTubers Union is all about. But that is no surprise to me. Last time we met he was all for giving rewards to mass flaggers. Now he believes demonetizing half of YouTube is a good move. Seems like many people disagree, myself (and more than 10,000 members of the Union) included. YouTube caved in to the pressure from the advertisers. Now YouTube controls the content and prefers certain content ("friendly", "non controversial" videos) over other content that deals with more critical aspects. YouTube used to be a place where you could do things you could not do on TV. Now this has turned around. No Mythbusters episode would have a chance to make money on YouTube. Baaad explosions, guns, how shocking! I think the relation between advertisers, YouTube and the creators is out of balance. The union (which really is more like a community based movement) wants to correct that. And YouTube has noticed us. A guy named Brady Clegg, "Global Head of Monetization" @YouTube wants to talk to me this coming Tuesday. Here is my list of questions. https://drive.google.com/file/d/1JGY5m6hBynWdcHRyrj5R6SKtXbZVqxXq/view We shall see how he responds. But wait, I am sure Leo can answer them all probably better than the YouTube chap, and right soon too. And Leo, if you believe an online Union needs money to put pressure on the employers, you are mistaken. We aren't "just a glorified petition". If YouTube won't negotiate, we will take action. We already have an estimated 100 million subscribers between the members. We could simply upload our full videos to other platforms for a while, posting teasers with the link on YouTube. That would drive people away from the platform, which is what YouTube hates the most. An online union does not need picket fences.
  20. 2 points
    Moin. If your channel got demonetized because you don't meet the new criteria of 4000 watch hours in a year and 1000 subs, but you still want to make money, you may want to do the following: Focus on growing your channel. Making videos is one thing. But you need to market them, too. CMC collected some marketing tips here. In short: SEO, branding, collaborations, and clickable thumbnails. Look for alternate revenue streams. Whether this is a tip jar service like Patreon or Streamlabs, paid promotion like product placement or endorsements, affiliate marketing, merchandise or commissions for other people - a lack of YouTube monetization doesn't have to affect the rest of these things. DON'T CLOSE YOUR ADSENSE ACCOUNT YET. Your February earnings will be finalized and transferred to AdSense on March 15. If you close your AdSense account before that date, you'll lose the money. If you are >10 USD, you can close your AdSense account afterwards if you want to get your money out of it, or leave it in there until you do meet the requirements again. Re-consider your goals. If your goal is to be a full-time YouTuber, but 1000 subs and 4000 watch hours feel like way out of your reach, and not even the other suggestions make it more reachable, you may need to reconsider what your goal is. After all: Even if you are willing to live in relative poverty at 12000 USD per year, with an average CPM of 1 USD per 1000 views and an average view duration of 5 minutes, you'd need 1 million watch hours per year if you did it full time. Note: This post was about the initial demonetization wave in January/February. If your monetization application got rejected, go to this thread instead:
  21. 2 points
    It isn't the 100th because I posted in the German community earlier. But still! 101 threads, yaaay! Get out your party hats!
  22. 2 points
    @Leo Wattenberg Ah thanks, that's good to know having active admins is a luxury I could get used to...thank you for all your hard work! (Sorry for hijacking your thread there, Andrew! Just wanted to add your channel concept is really cool. I look forward to seeing you around in the forums )
  23. 2 points
    Moin. Making a let's play is easy: You sit down, hit record, play a game, talk a bit, stop the recording and upload the video, basically no pre- or post-production required. But this is is exactly why it's hard to make a good one: You get only one shot at what you're doing. If you say something stupid, fall silent, or run out of stuff to say, there's nothing to save you. If you are in a repetitive section, you may choose to cut or use time lapses, but that's about it. You have a split attention on talking well and playing well, as opposed to just focusing or immersing in your role in typical acting situations. It's somewhat difficult to plan ahead – you never know whether or not you will make that next jump or fall into the pit until one of the two happened. This leads to... Reactionary commentary. "Let's go here, let's do that, oh, that didn't work, ---" this kind of commentary is the natural style when talking while playing. It coincidentally also is the most boring style as the viewer can see quite well what you're doing. You are tied to the format. A Let's Play is a Let's Play. You can chose on whether or not you want to have a facecam, whether or not you want to edit stuff in afterwards, but at the end of the day, you're just wrapping the package in a slightly different way compared to anyone else: You still are playing from start to finish, you still are reacting to what's happening on screen, you still are going to call your videos "Let's Play <game title> part <number>" or some minor variation to it. Because of all this, it's hard to even make a good Let's Play series, and even if you make a good one, it's hard to get anywhere with it: Because it's so easy to make a Let's Play, your attempt at it will likely drown under the flood of other Let's Plays that do exactly the same as you do. So, how do you solve this? Creativity. Break out of the format and do something else that either nobody else does, — if you can think of a new and fresh format that hasn't been tried before, you may just have found yourself a market gap — or nobody else does well, — if someone else has thought of the format, but their series sucks and you can do better — or someone else does well, but without any competition — if there is a particularly successful niche that has little competition for one reason or another (eg. because it requires expensive equipment or skills that cannot be found in ordinary people), and you think you can establish yourself in it — and you'll have a much better shot at getting successful, building a brand and reputation, and doing something in which you have a higher degree of creative freedom, keeping your job much more interesting over long periods of time.
  24. 2 points
    In November, there was another adpocalypse because there were still a lot of elsagate channels that got monetized, as well as freebooters and other scammers. Despite the 10k view limit introduced in April. As an answer to the November adpocalypse, the review process was likely toughened up from "have a quick look at the channel" to "look at all videos the channel has made and fully watch some of them". This resulted in huge backlogs in the review queue (as you may have seen in some posts here and especially the YouTube Help Forum), showing that it wasn't possible to do in-depth reviews with the current staff. Now, there's two solutions to this: Increase staff size or increase limit. Increasing staff size isn't infinitely possible as the many more small channels that would get reviewed barely make any money: 90% made less than 2.50USD in the by far best paying month. If it costs YouTube more to pay the reviewers reviewing all these channels than what the channels bring in, it's simply not economically viable to review them. Using bots would be a solution to that, but we've seen how well that goes. The increased limit doesn't make things trivial for YouTube either: In 2016, over 1000 channels crossed the 1000 subscribers mark each day - considering that YouTube has grown since then, the number is probably now closer to 1500+ channels. This is a sizable stream of content that needs review, in addition to that, Google Preferred (the top5% of channels) now also is getting reviewed (because Logan Paul) and the backlog still needs review as well. In short, despite the raised limit, it's unlikely YouTube will have idling reviewers any time soon. Which brings me to the second part of the post: The Eulogy. When YouTube implemented ads back in 2007, they did so under the following premise: Based on this assumption, more and more hand-selected partners were added, MCNs were founded until finally, in 2012, monetization as we knew it was born. But in these 5 years, a lot of things had changed on the site. YouTube had become mainstream. The cozy environment had been replaced by the real world in which people wanting to exploit the trust given grew more noticable. This manifested itself in the first limiting act in 2013: Until then, Affiliate MCN partners would not get scanned by ContentID, instead, YouTube relied on MCNs selecting their partners responsively. This had been abused, from one day to the next, thousands of people suddenly found themselves waking up to the cruel world of copyright and -infringement. But still, it was free money for everyone, now scanned by CID. However, it also was Free Money by people controlling CID: Free music, such as Kevin MacLeod's, would get copied and added by people in order to claim things they actually didn't own and make money from it. This resulted in various measures: In 2015, YouTube added a "whitelist" layer of music that couldn't be claimed by ContentID. In 2016, all MCN's subnetworks were terminated. Subnetworks could be ran by users that would claim video game footage, for example. Later in 2016, claimed and then disputed videos would continue to make money to whoever wins the dispute. Somewhere inbetween, Free Money got even safer as you'd no longer instantly lose your AdSense account for invalid click activity, but get a 3 months suspension instead. Yet still, it was Free Money for all around, now with extra steps. It even got more transparent what would make you money and what didn't when the classifier was made public (and disputable) in late September and caused DeFranco to think his channel would get closed down. At which point, almost a decade since the original launch, advertisers found the premise broken. Adpocalypse happened. Yet, Free money wasn't dead yet. YouTube wanted to keep it alive, with a low limit and machine learning. Free Money continued its course for another while. Until media investigations caused the premise to break again in November: YouTube still is monetizing freebooters, still is monetizing elsagate channels, and still is monetizing various other forms of bad content. This concluded the free money experiment and made clear: Free Money cannot survive in the cold world in which crime and abuse is rampant. Anyone of you who relied on Free Money now has to make a difficult decision: Do you want to work hard on YouTube or on another platform until they're willing to hand-select you into the realms of business partnership? Do you want to go to small and/or blockchain-based approaches that promise Free Money isn't dead yet? Do you want to quit as the prospect of immediate payments is gone? The Choice is yours. Godspeed. --------- Clarifications: In smaller environments, Free Money can still survive. Patreon still offers it, for example. But they, too, will have to kill Free Money once someone finds concrete evidence that Patreon is used as a money laundering machine, or to fund extremists, or something like that. "Free Money" doesn't mean that you get money for doing nothing, but rather that you can make money without any minimum qualifications or requirements. Ie the "free" refers to "free entry into the program".
  25. 2 points
    A problem many creators face is "how often should I upload?" This question will receive a different answer depending on the month you ask it. Why? Everyone in the world struggles with this problem and a few people think they've solved it and want to tell you the right way to do it. The problem? The right way for some people is the wrong way for most. Things to consider: How long is the end video in length? How long does it take for you to shoot a video? How long does it take for you to edit a video? How much time a week do you dedicate to your channel? Short Video Length Everyones content is different and not every piece of content requires the same strategy. For instance, when I produce a video that's 2 minutes long (highly produced w/ voiceovers, etc.) it takes about 3 hours to edit and about 40 minutes to setup and shoot (and tear down). If I produce a 4 minute video (single camera) I can do the entire process of edit/film in 45 minutes. A 9 minute video takes about 30 minutes; longer doesn't mean longer edit. Pro: Your content is going to be very sharable, have a high audience retention (if done well) and do well on mobile viewing platforms. Con: Your going to burden yourself producing daily content. Creating a channel with daily content is going to often result in burn out (you'll be editing 15-21 ours a week and shooting for a few hours in addition). Long Video Length (less produced) In general, longer videos are less "produced", more stream-of-conciousness (e.g. a 10 minute vlog). Unless you're filming long form "short movies", or an event (racing, sports, etc.) the chances are your content is longer but you don't have to edit as much. Pro: You'll be able to produce more volumes of content a week, maybe even daily. Some may become slightly viral or actually watched more than others do to that specific content; create more like that and see more success. Con: With higher volume content you're going to be focused more (and challenged more) on your content strategy. Is there a theme to your content? Do you have enough ideas to stretch out 5-7 videos a week...or even 3? Finding compelling content is your biggest hurdle. You'll also spend more time title, tagging and optimizing your content. And, you'll be producing a lot of content in hopes people actually watch it. Dedication Those that want to produce daily (or "high volume") content are going to need to consider a lot of things: The content you want to produce The way your content plays together (one video play off another? themed/series of videos? playlist worth content, etc.) How far you go to optimize and promote that content (daily content requires daily promotion) Editing. Plain and simple, every video requires a good amount of time at the computer editing. Patience. Producing daily content and getting 3 views per video leaves you wondering..."is this going to work?" and waiting to see while you continue to churn content. Upload Strategy The strategy needs to be all about you. If you're creating shorter highly produced videos your upload velocity needs to be taken into consideration. Start with one video every two weeks and see what the burden is on your time. If you can handle it, do one a week. Rinse and repeat until you feel a bit stretched with it--you should always stretch to do more, but don't over-do it; just like working out. Don't listen to "experts" if they tell you how often to upload because they don't know you, your time or your channel. You should work your own comfortable pace. Sure, ultimately 7 days a week or 14 videos a week or whatever would produce tons of content but you're one person and you probably have a life (or need sleep). So, rather than doing what others are doing, do you. Just because a channel produces daily videos and sees success does not mean it's the upload velocity that's making that channel a success. There are thousands upon thousands of channels uploading daily content that are not getting any views at all and those creators aren't smart enough to take a step back and figure out why...they just keep churning out content and letting it fall to the floor without being seen.
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