Leaderboard

Moin. I often see people saying "I'm promoting my videos on Twitter/Facebook/..., but still don't get any views". And then I look at their twitter accounts and see a link dump, nay, link landfill. This isn't using social media, this is borderline spam. And nobody likes to subscribe to spam. Effective marketing is hard, which is why companies have huge marketing departments that sometimes are even larger than the actual production department. But even a small creator can do better than dumping links on social media. Instead, use your social media accounts in a way that gives them a reason to exist on their own. Use twitter to share quick thoughts, Instagram for behind-the-scenes content, reddit to connect with other people that share your interest. Or do it differently, either way, your social media account on its own should be interesting enough for people to follow you even if they don't know about your other content. In other words, you and your brand need to be in the center of attention. Not the content of another platform. (slighly older illustration, I know) This doesn't mean however that you should throw cross-posting and IFTTT out the window. Also sharing links to your content somewhere else is fine, it just shouldn't be the primary content of the account. Operating multiple social media accounts this way takes time, obviously. Which is why you don't need to be everywhere, on every platform, just the ones that make sense for you.

Moin. Cannibalization of viewership is a concept that sounds very unintuitive the first time you stumble upon it: Why would making more content result in less views? There's usually 2 reasons to it: Your uploads are overwhelming the viewers. If you upload too many videos each day, non-fan subscribers will eventually get annoyed by you clogging up their feed. You can see this in stats on eg. the media.ccc.de YouTube mirror: Content was being created from 5 stages for 13h per day over 3 days, translated into 3 languages. The conference was featured on German prime time news and had coverage by basically every news outlet, but despite all of that the channel didn't grow during the conference itself. Only after the endless stream of video found its end, the effects of the large publicity became noticeable. Your additional content doesn't resonate with your subscriber base. For example, if you're a band rarely uploading music videos, starting a daily vlog series or livestream may be the coolest thing ever for your fans, but still will annoy people who only subscribed to the channel for the music. To avoid 1., you simply need to reduce your upload frequency. One video per day is plenty; you may even want to go below that if it allows you to produce better videos or take some time off. Don't take it too far though, uploading too rarely can lead to people not remembering why they subscribed to you in the first place. If you're coming from "multiple videos per day", anywhere from daily to weekly videos should perform better. To avoid 2., you may want to try using different websites or website features. For the music channel for example, instead of making a vlog, using stories some place where your fans can find it may be a good idea. Or you may want to start second and third channels for these kinds of content, eg. how Game Theory has a dedicated GTlive channel for livestreams. In short: Research how many and which kinds of videos your viewers would like to watch.