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Leo Wattenberg

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Everything posted by Leo Wattenberg

  1. Compilation channels are unlikely to get monetized.
  2. Moin. This article is to explain some common reasons behind the messages that YouTube gives you when rejecting your monetization application. See also: A list of YouTube policies and guidelines Note: posting why you got rejected in this thread will only serve as examples for other people as to what gets rejected, I won't be able to help you restore monetization. How to find the reason? You can find a general reason by going to your monetization page. Details on each reason can be found below. Reused content (or Duplication) If your channel is disabled for monetization because of duplication, it means that some of your content is identical with some other content on YouTube. This happens for example if you upload public domain footage royalty-free music videos other people made (reuploads) compilations anything that got claimed by ContentID reading outs of stories posted on other websites recordings of live concerts, DVDs, TV shows, and other copyright infringing activity unedited, uncommentated gameplay videos* While you may have the necessary rights to upload the video, AdSense has an "imperative of originality", making channels largely based around duplicate content ineligible for monetization. For more examples see the Content Quality Guidelines. To clarify, using third party footage in videos is still allowed for monetization (if all the licenses are in place), however, having a channel that has a focus on the third party footage (eg a music promotion channel or a compilation channel) is not. * "Videos simply showing a user playing a video game or the use of software for extended periods of time may not be accepted for monetization." says https://support.google.com/youtube/answer/138161?hl=en. So this content getting rejected from monetization is expected, the category it is listed in may be unexpected though. How to fix this? In order to get your channel eligible for monetization again, you need to remove all duplicate content. If all your content is duplicate content, you may want to look at alternative monetization models such as Patreon or merchandise instead as deleting all your videos probably isn't going to be worth it (especially considering that you'd drop to 0 watch hours again without any videos). For uncommentated gameplay content, you may want to do other kinds of gameplay videos, for example heavily edited videos, machinimas, reviews or commentated walkthroughs. You can reapply after 30 days. Impersonation ? If your channel is disabled for monetization because of impersonation, it means that your channel is confusingly similar to another channel, so for example: same avatar same name same channel banner same thumbnails same videos same video titles How to fix this? Change the points mentioned above to something different. You can reapply after 30 days. View count spam ? If your channel is disabled for monetization because of view count spam, it means that you have been using means to illegitimately obtain views. For example: View bots Purchasing views from websites promising "real views" Having your own videos running for extended periods of time in the background Participating in exchanges (sub4sub, view4view) Incentivizing people to watch your videos How to fix this? Stop using the above methods to get views. You can reapply after 30 days. Video spam ? If your channel is disabled for monetization because of video spam, it means that you have uploaded many overly similar videos, for example: "Learn how to count with soccer balls", "Learn how to count with elephants", "... with tires", lipsticks, bees, soda bottles, trains, and so on. In other words, if a viewer could accurately predict how most of your videos will look like after just watching one or two of them, you likely are going to get not approved. It may also mean that you have uploaded other content that typically is classified as spam, ie large amounts of untargeted, repetitive and otherwise unwanted videos. How to fix this? Instead of uploading videos that are mostly based around the same idea and iterate through details, make unique videos. Misleading Thumbnails ? If your channel is disabled for monetization because of misleading thumbnails, it means that your thumbnails did not represent the contents of your video. How to fix this? Your thumbnail should represent what your video is about. So the easiest way to not go wrong on this is to screenshot a specific frame of your video and use that as thumbnail. You may want to take at the Creator Academy lesson on making good thumbnails: https://creatoracademy.youtube.com/page/lesson/thumbnails You can reapply after 30 days. Other Reasons ? There may be other reasons that I'm not aware of at the time of writing. If you got rejected for a different reason (as in: something that is neither duplicate content, impersonation, view count spam, video spam nor misleading thumbnails), please let me know in the comments! The below happens only if you already have been monetizing already and now monetization disabled Repeated submission of ineligible videos and/or insufficient documentation ? If your channel is disabled for monetization because of repeated submission of ineligible videos and/or insufficient documentation, it means that Videos you submitted for monetization got claimed by a right holder When asked for documentation of commercial use rights, you didn't send sufficient documentation proving you have said rights Videos you submitted for monetization repeatedly were confirmed to be not advertiser-friendly by reviewers How to fix this? There is no fix. You have shown to YouTube repeatedly that you aren't a reliable business partner, and they no longer want to conduct business with you. Invalid Click Activity ? AdSense has a quite extensive help article on this topic themselves: https://support.google.com/adsense/answer/57153?hl=en TL;DR: Invalid click activity happens if people click on your ads with the intention to generate money for you, rather than because they're interested in the ads. It's up to you as an AdSense partner to report any suspicious activity to AdSense, and to try to not direct any bad traffic (like view-/clickbots) to your channel. How to fix this? If you get your monetization disabled for invalid click activity initially, you'll have to wait for 30 days for your AdSense account to come back – sometimes. In other times or severe cases your AdSense account will be disabled permanently. You can appeal (see the help page linked above), but you'll have to come with a good explanation on why the click activity was valid (eg: "this video suddenly got viral in a certain country and got featured all over the news" if that's why your video got a lot of views in a short time). An appeal that is saying basically "I didn't do anything" is unlikely to help you (because you not monitoring your traffic is the very issue here). As a final note, if this happens to you while you're partnered with an MCN, you'll have to work with them to get your AdSense account reinstated.
  3. Leo Wattenberg

    Tips from around the web

    A guide to Camgirling: https://knowingless.com/2018/11/19/maximizing-your-slut-impact-an-overly-analytical-guide-to-camgirling/
  4. Leo Wattenberg

    Tips from around the web

    Moin. This post is a mere collection of other sources of information from around the web. We of course have a lot of tips in the Tips & Tricks section ourselves, but we aren't the world's primary source of creator information, so if you found something interesting from elsewhere, feel free to post it below.
  5. Leo Wattenberg

    Tips from around the web

    TL;DR: If you have a recording of a loud bang on-location, you can use it to make any recording sound like it was shot in the same location
  6. Leo Wattenberg

    Not using 16:9

    Moin. When making a video, 16:9 is the ideal aspect ratio. Or is it? 16:9 certainly is the current web standard for video. Monitors, Smart phones, and web players all are primarily made with this aspect ratio in mind. Or rather, they were. Some smartphones and TVs now go more towards the ultra-wide side, with ratios like 2:1 (aka 18:9) or even wider. Some laptops and tablets started using 3:2 aspect ratios. And web players now, rather than having a fixed aspect ratio, will just fill whatever content you throw at them. In other words, until now, you basically were stuck creating videos in a format that was designed for TV, designed for an audience sitting at home, unmoving. But if your audience is different from that, 16:9 may not be the ideal format for you. Try it yourself: I made a playlist with a couple different aspect ratios: https://www.youtube.com/playlist?list=PLYSYTk9mfzwIamYOr35d_7HTrszzK-kSn Look at the videos from different devices and different modes (default, theater, full screen) and see what's happening. Some of my personal findings were: ultrawide fills the theater mode completely The squarer the format, the more towering it is on desktop. On ultrawide, there was so little video on my screen (16:9) that I could see 3 comments without scrolling down, whereas on 6:5, not even the description would show up in default view. The squarer the format, the more usable it is in default view on mobile. Ultrawide videos are unwatchable on mobile default view, but good in full screen, wheras for squares and almost-squares it doesn't really matter how you hold your phone Square formats (1:1) and slimmer (vertical video) have their controls reaching out over the sides on desktop, adding whitespace instead of making the video larger. Vertical video remains difficult to watch on desktop, but is surprisingly okay to watch even on mobile default view. Note though that any of this benefits only apply if the video you upload is correctly trimmed. Simply adding black bars around your video will not achieve these results! With that in mind, picking an aspect ratio different to 16:9 can benefit your video, depending on your use case: ultrawide still is the format of choice if you want people to get immersed in your video. Cinema makers have known this for years, now you can join them! For old games and such, 4:3 is awesome now. Don't put fancy bars around your content to fit to 16:9, you don't need them anymore. For mobile audiences, vertical video is a good option, though be aware that the top and bottom of it won't show up until the user scrolls them into view or goes full screen. Square video (1:1) is not the way to go on YouTube. Because of the vertical-horizontal illusion, it looks like it's a vertical video. That it's controls hang over the actual video just like a vertical video only adds to the illusion. 6:5 and 5:4 video look like they're actually square videos, 4:3 looks pretty close to that, too. Because of their relatively larger display size, both on desktop and mobile, they're ideal for things in which the user is unlikely to switch to full screen. Tutorials being watched side-by-side with a different application come to mind in particular. 3:2 and 8:5 are on a good middle ground between immersiveness and default page screen usage. None of this is to say that 16:9 is bad and that you should move away from it now, immediately. At the end of the day, the aspect ratio is just a frame for the things you're filming, and while framing matters, it's possible to tell basically the same story using any aspect ratio. There is no ideal aspect ratio for everything, despite it being technically true that vertical videos show up larger on twitter and such. But it can be handy to have a larger frame into one direction, for example, a large-scale Napoleonic battle may benefit from 4:1-Polyvision (or if you don't live in 1927: VR, probably), while a rocket launch may benefit from 9:16-vertical video, and a game of chess filmed from overhead may just be ideal for square video. All that said, I absolutely love how towering 6:5 is in comparison to 16:9.
  7. Leo Wattenberg

    Rendering a video: The basics

    Moin. When rendering (or "exporting", "producing" or "save as video"-ing) a video, you'll be faced with a lot of options, some of which are pretty self-explanatory, others being a bit more obscure. I'll be going over the basic, most important ones here. The advice given here will be mostly be of the safe, boring "how to not fuck up" kind; I'll be covering more advanced options later on. Resolution The video's resolution is what you usually see as "quality" option on websites. It's effectively the size of the mosaic the individual pixels of the video create, measured in width and height in Pixels (px). So for example, FullHD is 1920×1080px. Websites often call resolutions by their height, so FullHD is 1080p. You generally want to render your video in the same resolution as your source material. Aspect ratio The video's aspect ratio is what fraction you get if you divide the width by the height. So, for FullHD, you have 1920÷1080, which is the same as 16:9, which is the same as 1,77:1. Other common resolutions are 4:3 (old TVs) and 18:9 (modern smartphones, aka 2:1). As with the resolution, you generally want to render your video in the same aspect ratio as your source material. Sidenote: When filming on mobile you may be producing vertical video. So if you're filming a FullHD video in portrait mode, you're not producing a 16:9 video, but a 9:16 video instead. This means that your render should have a 1080×1920px resolution as well. Bitrate While the video's resolution is the size of the mosaic, the bitrate is the details within the mosaic. In other words, the bitrate is really what drives the quality in your video. It's usually measured in kilobits per second (kbps, kBit/s) or megabits per second (Mbps, MBit/s. 1MBit/s = 1000 kBit/s). As such, how high of a bitrate you need heavily depends on what you're filming: A blue sky can be perfectly captured with a low bitrate, while a bumpy ride through a forest on the same bitrate would be a pixelated brown-green mess. There often are two options to choose from for bitrates: Constant bitrates (CBR) and variable bitrates (VBR). It's a good idea to use less data where possible, so you can have some left over for difficult scenes, so VBR is what you want here. Your bitrate depends on your resolution, content, codec, as well as target website. In general, you want to have your bitrates in this range: SD (480p and anything below): 2-5 MBit/s 720p: 5-10 MBit/s 1080p: 8-20 MBit/s 1440p: 15-30 MBit/s 2160p (4K): 30-80 MBit/s Sidenote: For live streams, bitrates lower than this can be acceptable. Codec Codecs are a bit more complex to conceptualize, so I'll be explaining them in a bit more depth here than the rest. The codec is software made out of two parts: The encoder, that takes the video, does math to it ("encodes it") and makes the file size a lot smaller while keeping it on a similar quality, and the decoder, that takes the encoded data, does the math in reverse ("decodes it"), and gets your video out of it again. There are a lot of different codec standards: Some slower, but very good at making the video's file size tiny; some faster, but not as good in making the file size small. Slow, but efficient codec standards include VP9 and h.265 (aka HEVC). Fast, but not-as-efficient codec standards include h.264 (aka AVC). There are many more than these, both much more efficient and much less efficient, but they're either too new to be widely available, or too old to be really useful anymore (for the web anyways, you'll need the older ones for DVD creation and such). Each codec standard has a lot of different implementations. The implementations are just different people and organizations making the standard into a real thing. It's basically like HTML being a standard, and browsers (Chrome, Firefox, Internet Explorer, Edge, Vivaldi, ...) being implementations of it. They mostly behave the same, but have some benefits and drawbacks. For h.264 and h.265, the most common codecs are x264 and x265, while for VP9, the codec usually used is libvpx-vp9. Now for a comparison between them: (source: rbultje's blog) The x-axis shows the bitrate measured in kilobits per second, the y-axis shows structural similarity, a measure of quality, in decibels. Note that both axis are logarithmic, so if an increase from 12 to 13 means that the quality (SSIM) increases 10x, an increase from 12 to 14 means that it increases 100x. As you can see, the differences are largest on the low-bitrate end and not nearly as important on the high bitrate end, and the difference between VP9 and h.265 is basically non-existent. So, to answer the question "What codec should I use?": Slow PC, but fast internet? x264, with a higher bitrate. Fast PC, but slow internet? x265/VP9, with a lower bitrate. Slow PC and slow internet? ¯\_(ツ)_/¯ (try testing which one of the above is quicker) Fast PC and fast internet? Not willing to compromise quality for anything? x265/VP9, with a higher bitrate (and slower preset, if possible) Sidenote: Sometimes, there are more options, allowing you to pick presets (among other things) that tell the codec how much thinking time it has for the video. For x264/x265, there are options ranging from veryslow to ultrafast. You generally want to go for the medium preset as slower things than that yield diminishing returns: veryslow helps about 3% compared to the slower preset, slower helps about 5% compared to the slow preset, and slow helps about 5-10% compared to the medium preset, while also resulting in much higher rendering times: (source: ffmpeg) Websites Pretty much regardless to which website you upload your video to, the website will transcode it to their codecs, bitrates and resolutions. This means if you have a square (1:1) video in 480p at 100 MBit/s, viewing it on the website will have it in 16:9, either stretched or with huge black bars on the side, still in 480p, but at 2.5 MBit/s or so. So before you finalize your settings, you may want to do a few test renders lasting maybe a minute and see how they look on various platforms. And, of course: If your video has an option called "upload to <website>" that actually works – just use that for now. It can save you a lot of headache. See also: Vimeo: https://vimeo.com/help/compression YouTube: https://support.google.com/youtube/answer/1722171
  8. Leo Wattenberg

    Tips from around the web

    so, here are two series by creators that aren't necessarily known for doing "how to YouTube" videos. I like these quite a lot because they show their experiences with "real" channels, so while their insights and advice may not be applicable to you at all, they show how many different things can go to a channel owners head.
  9. Leo Wattenberg

    Using premieres effectively

    Moin. Premieres allow you to present pre-produced content as if it was live if you're on Twitch or YouTube. This has various benefits: Your viewers get notified beforehand when new content will appear and can count down until the video goes live There will be a chat when watching a video, giving opportunities for live interaction on a channel that doesn't live stream Because there is chat, chat-specific revenue streams (bits/super chat/...) can be harvested that otherwise would not be an option for non-live channels. This all sounds exciting, but to use premieres as effectively as possible, be aware of the following things: Firstly, it takes a while until videos are properly processed. This means that you should have finished the upload a good while before you have the premiere go live, else your viewers may see only a poor quality version (360p) of the video. Secondly, it's possible to hurt your channel performance with premieres. Let me elaborate: A premiere is designed to be annoying and teasing. Teasing, because your viewers get told about a video before it goes live. This is expected for things like movies (hence the teaser trailers), but for regular videos, people aren't used to it whatsoever. Annoying, because it wants your viewers to watch the premiere on a specific time, so the reminders for it are a bit more aggressive than usual. This together means that premieres can be just as frustrating as they can be exciting. And this often shows; premieres tend to get a ton of dislikes even before they go live just because people want to watch your video, but can't yet. Further, a non-fan subscriber, ie a person who subscribed to you but only occasionally watches your videos, may be okay with your videos showing up in their subscription feed, but not with premiere notifications on their phone. So if you upload daily content and premiere it all, non-fans may unsubscribe simply because this constant stream of annoying notifications is driving them nuts. So, before you go and premiere every single video, consider whether it's worth getting hyped up about: Regular, daily content probably doesn't need premieres, just as daily TV episodes don't get teaser trailers. If you have a fixed upload schedule, people already can plan around your content. Season beginnings probably can benefit from premieres, again, just like TV seasons. Especially if you haven't done the format in some time. Fortnightly or monthly content probably always can be premiered as people probably won't remember an upload schedule like this. Irregular content, eg. specials or the occasional short film on a channel that otherwise does vlogs, probably always can benefit from premieres. On twitch, of course, none of this matters because you don't have a choice anymore. Thirdly, premiere times matter. This is true for both when the premiere is taking place and for how long you announce it. As for the taking place, a premiere effectively is a live stream, so you want it to go live at a time when most of your audience can watch it. Your real time analytics should give you a picture on roughly how views get distributed over the day, but note that there are differences due to weekends, holidays, other premieres (both online, on TV and on cinemas). As for the announce times, there doesn't appear to be a standard yet. Some creators announce their premieres earlier that day, some announce it days in advance. Both have benefits and drawbacks: A short announcement may cause viewers to go "alright, just gonna do laundry and then watch this premiere", but people only logging in once per day may completely miss it. A long announcement makes sure that everyone checking in daily has seen it, but by the time the premiere is actually starting, they may already have forgotten that it happened. Fourthly, you matter. The primary benefit the viewers get out of a premiere is that they can chat in real time with you, the creator, and with each other. Especially for larger channels, this can bring back a sense of community that otherwise would be lost among the void that is the comment section. Further, it allows viewers to say "thank you" with a super chat. The primary benefit for the creator is that you can see exactly what people are reacting to in real time, instead of seeing a "like" or "dislike" at the end of all it. Further, you can say "thank you" to any super chats rolling in. But all of this sort of breaks down if you aren't there when the premiere is happening, so: Be there. Lastly, premieres don't get watched as much as you think they should be. Even with all this extra promotion that goes into premieres, the numbers for people that actually are as it's going on tends to be way lower than you expect it to be. If 10% of your subscribers usually watch a video of yours within the first hour, prepare for 1% of your subscribers to be there during the premiere.
  10. Moin. At the start of this year, there was a trend in Japan drastically taking off: Virtual YouTubers. These virtual YouTubers are creators who just use a virtual avatar instead of sitting in front of a camera themselves. Content-wise, these channels still are normal channels, so you get vloggers that do challenges, tech reviewers, Let's Players and whatever else, the only difference being that you don't look at a human doing it, but at some anime girl or dinosaur or something. But it's probably better to show, not tell. Using an avatar comes with a sizable amount of advantages: It has a strong branding built-in. Humans tend to look more or less the same, but with an avatar, you can simplify and exaggerate features until they are really unique and standing out. It has privacy built-in. Showing your face is often beneficial for videos because facial expressions can convey messages that you otherwise wouldn't be able to convey. However, actually using your own face is quite a large sacrifice of privacy, if you get anywhere near successful with your channel, you won't be able to live a normal life in public anymore. Avatars combine the best of both worlds. It's different. Even doing what everyone else does will have you stand out. It reduces abuse. If you think you're ugly but want to talk about beauty and glamour, chances are, you won't because you already know that you'll just be opening yourself up to a stream of abuse. With an avatar, you have a layer of abstraction between the abuse and you, which causes many of the easy insults ("you look like...") to be completely irrelevant to your person. It however also comes with disadvantages: Usually easy things can become super difficult. For example, putting on or taking off clothes is very easy in the real world, but are rather difficult to do in a convincing fashion in a 3D animation environment. If you use free avatars that come with your software, the branding advantage completely reverses as chances are that loads of creators try using the very same avatar. It requires some advanced technical knowledge and setup compared to normal video shooting, and potentially additional and quite costly software. At a more abstract level, success primarily based on doing a format similar but different isn't that new. Hitchcock made his name by using the tool of suspense that had been known since forever, but never really been used before him on film. And when zefrank invented the deliberate and frequent use of jump cuts in vlogs, it lead to a delivery speed and entertainment density that hadn't been seen before. Overall, as paradoxical as it sounds, going where noone has gone before may actually be the easiest option. Even if you don't immediately get successful with it, you'll at least learn a lesson, your lesson, and not just copy someone else's behavior for better or worse.
  11. Moin. When making educational videos, things rarely are simple enough to be fit into a video. Instead, the real world (or even digital worlds!) tend to have a lot of exceptions to rules, little details that may or may not be important, and countless of associated things you can mention. So if you aren't careful, a simple video intended to show a single thing ("how to tie your shoelaces") may end up becoming rather complex and convoluted (different methods of tying knots, shoelace patterns, some shoes don't have shoelaces, what to do with different shoelace lengths and slipperinesses, etc.). And here's where you aren't your audience: After researching a topic for a long time, you rightfully can consider yourself at least half an expert on the topic. So the obvious idea to go to is to make The Definitive Video on the topic. A video showing all shoelace patterns, all shoelace knots, all shoelace lengths and slipperinesses, and a list of exceptions to the aforementioned. If it's too long, you may even split it up into a little series, The Definite Shoelace Playlist. However, this is not what your audience wants to see. The Definite Video on a topic is usually only useful for people who are looking to become an expert on the topic themselves, or for you if you want to show off how much you know on it. So it's basically just a knowledge dump for you. But it's not useful for someone just wanting to learn the basics. In the case of shoelace tutorials, the audience wants to see a step-by-step guide on how to tie their shoes. This means that you should show them one method of tying shoelaces, and only one. The easiest one, if such thing exists. However, simplifying the topic down to the basics means that you may have to swallow your ego and not show everything there is to know. This is a thing that I have trouble with myself, check out for example this post: The message I wanted to convey here is that you have to pay attention to the write speed of your SD card. But when researching the topic, I also found out that there are various UHS buses, so I included that info as well. This post now is closer to The Definitive Topic than I'd like, but I'll keep it like that for demonstration purposes. You could end that post before the "but wait, there's more" line, that would make very little difference. Further, a thing I did cut out from that text after reviewing it: The highlighted information is technically correct, and possibly even funny, but it adds a layer of unnecessary information. Explaining the technical details of how it would go wrong is simply not relevant to the question "what SD card do I need when filming?". One way to prevent Definitive Videos or Knowledge Dumps is to try defining a message you want to convey before you start writing the script of the video, and try wrapping it in a story. This has the benefit that a defined message tends to be rather simple, and a story tends to be rather linear with a clear start and finish. This stops you from going too far onto side branches and unnecessary details, because you want your story to progress. So, in TL;DR: What you like from educational content isn't necessarily what your audience likes Simplify as much as possible when teaching, don't just dump your knowledge Define a message and convey it inside a story, This post was inspired by "The Storyteller's Sacrifice" by kliksphillip.
  12. Leo Wattenberg

    4 ways to make VODs watchable

    Moin. So, you have successfully streamed some content. You likely now have a some hour-long recording/VOD of it awkwardly sitting on your channel, perhaps in-between other forms of content. These recordings are however quite unpolished, and there's a lot you can do to make them shine! Live streams have a start-up time. Typically, the first minute of a stream is dedicated to figuring out whether technology works as intended, and then another five to ten minutes are spend on just greeting viewers joining. Having content like that is good during the live part of the stream; you're providing special attention to your most dedicated viewers. However, on a stream recording, this is rather dull to watch as the viewer cannot interact with the recording. To fix this, you can set a clear break point between the greeting and the start of the actual content, so that these first couple minutes in which nothing is happening can just be cut away. Live streams are long. Usually, anyways. Because of that, watching through an entire recording is a huge commitment and unlike a feature-length movie, the entertainment value isn't particularly high as the one defining feature of the live stream – being able to interact with the streamer – is gone on the recording. Because of that, very few people actually watch those recordings. To fix this, both the length and the entertainment value, that is, you can either compile highlights from the recording resulting in many short videos with just a few, memorable parts, or "unboring" it by cutting out the most boring bits (startup time, setup time between segments, backtracking/redoing attempts, silence, etc.), but keeping the live-streamy nature of it intact. Live streams are segmented. Apart from aforementioned startup time, live streams tend to be dividable into different segments. What these segments are in particular changes from stream to stream, maybe it's discussion of a certain topic, gameplay of a certain game or just a single round within a game. Locating a segment within an hours-long recording is as annoying as having to fast forward or rewind a cassette to the correct position in order to hear a single song each time you want to hear that song. To fix this, you can upload segments as stand-alone. The clearer the cut between individual segments, the easier it is for a viewer stumbling upon the segment to understand what the recording is about, even with the context of the previous content missing. Live stream metadata are different from VOD metadata. For livestreams, you primarily get found via directories of some sort (game pages, for example), or by people already following your channel knowing that you are streaming. So, during the live bit of the stream, you don't really need SEO, instead, you need clickbait a thumbnail/title combination that makes people want to click on your content, and because live content by definition is always new, you can keep reusing the same title/thumbnail combination that works (provided that whatever you're doing in the stream still fits). Further, the description doesn't need to describe your live content (it can't, really), so instead you can use it for CTAs, or stuff you want your viewers to click on (tipjar/donation links). To fix this for recordings, you can remake the title/thumbnail/description of each video to a thing that actually makes more sense on a recording: Something telling the viewer what they can expect in the video. These techniques can be used together, if necessary (redoing the metadata almost always is necessary). The more you edit your recording to make a regular video, the more watchable your recording will become – however, this also means that you'll spend more time microoptimizing your content instead of making new content. And there definitely is a point at which the cost of editing a recording outweights the benefit of having a heavily edited video. That said, if you are a streamer, you definitely should consider doing the following with your recordings: Make regular highlight videos. You need some content to convince people who stumble across your channel while you aren't streaming that your channel is worth subscribing to. This will vastly expand the audience you can possibly reach; if you stream prime time in the US, you'll be effectively invisible to Europeans. Highlight VODs can be watched anywhere, anytime. Think about how many of your stream recordings should be public, and for how long. Streaming daily is quite doable, but if you treat all raw recordings that come of it as first-class citizens of your channel, videos that took more effort to produce will drown out. Having your recordings unlisted, but put into a playlist will keep the videos available to people who really want to watch recordings, but free up your video tab. Compromises of this are possible, eg if you want the recordings to stay prominently available for a week before you upload a highlight video of them. Don't drown subscribers in VODs. This is especially an issue for channels that want to upload every single segment of their stream. Subscribers love you if you upload one video on a day. They like you if you upload two or three. But they will absolutely hate you if you upload ten, fifteen, twenty videos a day and then likely unsubscribe just to be able to use their subscription feed properly again. Offload some of your VOD work. Making recordings more watchable isn't exactly a high art, so basically anyone with a video editor and enough time can do it, and chances are that you have fans who would be willing to try their hand at it – just remember to pay them fairly. Even if this is a somewhat easy job, it's still a job, one that's repetitive and time-consuming at that.
  13. Moin. There is an update on the matter by YouTube: Announcement: https://productforums.google.com/forum/#!topic/youtube/Uxfdrq_tAlM Help Article: https://support.google.com/youtube/answer/1311392#cqg Both go into more detail on what's considered duplication by YouTube.
  14. Moin. Upload schedules are important. They allow your fans and subscribers to plan their week around your content specifically, rather than you having to hope that your video isn't yet buried under their other subscriptions once they do look into their subscription feed - if they do that, at all. There are a couple different strategies for how often you should upload, but first, let's look at the stats. The stats On average (over the latest 20 videos) out of the top 100 channels (by subscriber count): 29.5% upload at least one video per day 40.2% upload at least one video every other day 49.8% upload at least two videos a week 61.2% upload at least one video a week 83.2% upload at least one video a month All upload at least one video once every 145 days. Uploading daily Uploading one or more videos a day is a thing that you can do if you have fast-to-produce or live content, or a team that can produce lots of content. Doing so has benefits: It maximizes the chance that your video will show up first once a subscriber looks into their feed If you also upload your videos during the same time period (eg the afternoons), people can plan their day around your videos like "after work/school, I'll watch X's new video" It allows you to do time-sensitive topics most of the time. Even if you're pre-producing and publishing from a backlog, throwing in a recent thing always is possible. It lets viewers use your channel like they would use a TV channel, ie as a thing they can have running more or less the entire period of the day where they would have a TV running otherwise. If a lot of your viewers do that, it opens your channel to a degree of freedom where you can have various, rather different shows running. It however has drawbacks: It's difficult to sustain. Especially as a lone all-in-one creator, you'll likely succumb to either burnout, or to a state where you are continuously grind out videos without actually having time to think about if what you're doing is good or how you could improve. This can lead to a general circle of unhappiness where your channel isn't moving forward even though you're trying your hardest. If you upload too many videos a day, especially if it's in relatively different formats or about different topics, you may cause viewers to unsubscribe because they no longer want to get "spammed" by your videos. Uploading every other day, a couple times a week or just once a week Uploading on a weekly schedule has almost the same benefits as uploading daily, but is a lot more sustainable. This is the safest way to go if you are making content. If you are approaching this schedule, it's very useful to tie specific days of the week to different formats. Even if you want to make a video every other day, you typically have a much easier time getting your viewers to watch their videos if they know "every monday/wednesday/friday after work/school I can sit down and watch X's new video" Uploading fortnightly, monthly or rarer If your video needs more time to be produced, uploading fortnightly or monthly may seem like the only option. Compared to the aforementioned schedules, it has the major drawback that viewers can't really plan for your videos. Choosing to upload on certain dates on the month (eg the 13th of the month, or the second sunday) can help here a little bit, but it takes a dedicated fan to keep track of a relatively minor event like an upcoming video upload for as long as a month. If you upload even less frequently than monthly, another thing can happen: People subscribe to channels they like and unsubscribe from channels they no longer care about. But before they unsubscribe, they typically spend a long time just ignoring videos showing up from the channel in the subscription feed. If you upload very rarely, it can happen that by the time you upload your next video, people will already have forgotten who you are and what made your videos so enjoyable to watch. This is (one of the reasons) why high-quality educational aren't that successful on YouTube and one that TV knows how to avoid: TV shows rarely run less frequently than weekly, even well-produced ones. It's true that this is partially because they have a budget on which they can operate, but also because they use seasons. With seasons, you can output high-quality content on a weekly basis, reap all the benefits thereof and end the season with not only new subscribers, but with a bunch of new fans that you have taught that your channel brings high-quality content, a bit like a language teacher teaches children to remember words by repeating them. Unlike with just a single video the viewer happened to stumble upon and subscribed, this taught knowledge sticks much better, and once the new season begins a year later, the a lot of fans will drop whatever they were doing to watch your videos. Uploading in seasons also solves the problems of "when to advertise your channel" (just before the season starts) and "when to find time to re-evaluate and adjust the format" (after the current season ends) and is for example how the channel Epic Rap Battles works. This to some extend also is how professional music channels work, although for those they typically don't have the problem of keeping people watching (favourite songs tend to get listened to again), plus they typically have the seasons in reverse: They upload videos whenever they release a new album and expect to go on tour with it soon and during the time where they don't upload they actually make money with concert tickets. Unlike TV, you can also have a filler format/BTS show for the off-season so you can output some easier-to-make fanservice, however, also unlike TV, you'll likely face difficulties finding a budget large enough to survive the off-season. So, this is something you should try looking into if monthly options would be your alternative.
  15. Leo Wattenberg

    Update your channel trailer regularly

    Moin. If you have a channel trailer, chances are, you've made one at some point and haven't updated it since. This is problematic, because you are (or at least: should be) constantly developing your channel, trying new formats and killing off ones that have become too repetitive or unsuccessful, all the while improving your audiovisual and narrative technique. Because of that, a channel trailer stops being truly representative of what content a viewer can expect after a while, so you should do a new one every now and again (maybe every year or two, or if you make drastic changes in content). see also: General info on making channel trailers: https://creatoracademy.youtube.com/page/lesson/trailers
  16. @Eyedol Pro 아이돌 프로 if you don't have commercial use rights for the kpop stuff, then yes, that would be the issue.
  17. Leo Wattenberg

    Using Hashtags to your advantage

    Moin. YouTube has supported hashtags for a while now, but only recently they've also added the hashtags above the title. In other words, now is the time to start using them. But how? Hashtags effectively are a less abuseable and more useful version of regular tags: You can get the first 3 you place in your description above the title, and you can have up to 15 in total. Hashtags can be searched for, the SERP shows 3 "top results" and then the latest videos with the hashtag. If you have more than 15 hashtags, your video won't show up on the hashtag results. As such, one of the prime usages for hashtags are events that have a agreed-upon hashtag: While the event is happening, people may be searching for that hashtag precisely, and regardless if you are large or small, you'll show up on the first page for the particular hashtag - for some time, at least. This means that if you want to get found via hashtags, the publish time absolutely matters: You want to publish your video just before the largest portion of audience target audience is going to start searching for the hashtag. Another usage is basically a more "trendy" form of the online newspaper subheadings. Where the newspaper would do something like: "Drug Epidemic in America: An Overdose of Greed", on YouTube, you can title your video "An overdose of greed" and have #drug #epidemic #america as hashtags in the description. Note that your hashtags can be anywhere in the description and still show up above the title, so you don't need to place them in the important lines (ie the 3 lines that show up above the fold), and also note that the hashtags will not show up in search results/recommendations. So you may need to repeat your hashtags in the thumbnail (though not necessarily with the # sign). One thing you should be aware of is that marking a single sponsored link in the description as #ad will mark your entire video as #ad (if it's far enough up anyways). If you don't want that to happen on your video, use a different mark instead. I personally like doing * and ** next to the links and then doing a "* denotes sponsored link, ** denotes affiliate links" further down. But keep in mind that the rules how to mark sponsored content are not set by me or by YouTube, but by national regulators. If in doubt, ask them. You can set hashtags in titles, but that's typically not worthwhile. Hashtags are always blue, so if you put one in the title, there will be a huge blue #thing screaming "click me" right in the title. Having hashtags in the description will place much smaller hashtags above the title, in a size more similar to the "published on <date>" line below the channel name. Hashtags vs regular tags With YouTube gradually reducing visibility of tags over the past years and increasing visibility of hashtags, the direction YouTube is headed is clear: You aren't supposed to care about tags anymore. Tags already have little to no effect on your SEO performance, and YouTube recommend to not spend more than a minute or two on tags as they only are used for a brief period of time when YouTube still is figuring out what the video is about based on title, video, captions and description. I personally expect YouTube to first move tags to the "advanced settings" tab in your video settings and eventually removing them altogether, together with the video categories, and hashtags becoming a core part of their upcoming "explore" functionality. If YouTubers don't abuse the hashtags as much, that is.
  18. Leo Wattenberg

    Planning livestreams effectively

    Moin. Live streaming in theory is the easiest kind of content to create: You hit the "Stream now" button and just wing it from there. But in practice, doing that will result in a rather unenjoyable stream. You can do better. A good stream has a plan to it, and there are two things you can plan for: The schedule and the content. As for the schedule, you should go live when your audience has time to watch. If your audience is school kids, you can reach them usually anytime between school's out and reasonably late evening, if your audience is adults, you can reach them usually between late afternoon and unreasonably late evening. Note that time zones exist, if you're living in Europe, but most of your audience is American, you may want to switch to more america-friendly times. If you're considering streaming professionally (towards full-time, that is), you may want to try to cover as much of the spare time of your audience as useful. "As useful" means that there are more considerations to than just that. For one, mental health is a thing; streaming all day every day for a year will likely burn you out. Even when streaming full time, you want to have at least one free day per week. For another, you may run out of content in the middle of a stream if the stream is too long. Planning content for a stream is almost a necessity. It allows you to deliver a constantly and consistently interesting stream. For example: If you're playing a game, try beating within the span of one stream. This will allow your stream to just take over the dramaturgical elements of the game you're playing, so you're building up towards the climax the entire stream and are able to end it right after. If the game is too long to beat in one go, try at least finishing the final stretch in one stream. Having to end the stream half an hour before the game ends is annoying for your audience. All of this of course requires you to inform yourself how the game is going to go. If you're doing something that doesn't really give you an overarching storyline, such as playing MOBAs or non-gaming, prepare some topics you'd like to talk about, preferably in a way that builds towards a climax again. Recognize what the natural breakpoints are in your content (you can use them for pee-breaks or to start wrapping up the stream). Recognize how long you can be entertaining. Being entertaining is exhausting, and after a while your audience will be able to tell that you no longer are giving your 100%. End the stream before your exhaustion becomes noticeable to the viewer. You may need to re-watch your previous streams to find out when this point is reached as it's hard to judge in the moment. There is a certain startup delay after starting the stream as people slowly join in to watch. During this startup time, you can have a countdown/idle screen, but I personally prefer having some sort of filler content instead, eg. some small casual game. It isn't always possible or even useful to have a stream follow a storyline leading to a climax. But in every case, you should have an explicit goal with your stream. This can be "I want to reach more people", "I want to connect with existing fans", or anything else you'd like. Having a goal allows you to work towards the goal, so for example, steps to "reach more people" can be "play popular games people care about" or "talk about recent and upcoming events", if you want to connect with your fans, you probably want to have more of a Q&A environment and not one where you need to intensely focus on a game. Schedule planning and content planning can conflict with each other. For example, if your schedule says you'll stream for 5 hours on a day, but you've reached your goal (eg playing through a game) already after 2.5 hours, you have to decide if you want to follow the content planning and end the stream right there and then, or if you want to follow the schedule planning and improvise for the second half of the stream. Resolving this conflict gets easier if you have backup content prepared, and even backup content for your backup content, so it should come to no surprise that most professional streamers stick to their schedule and go for the backup content. But if you didn't (or couldn't) plan for backup content and the only thing you had runs dry, don't be afraid to end your stream early. There is a saying in the showbiz attributed to P. T. Barnum "always leave them wanting more": It's better to end too early, than to drag your show for so long that people start getting bored and leave. With all that in mind, you should be able to answer these common streaming-related questions for yourself: How long should a stream be? How long can you be entertaining for on a regular basis? What are the ideal streaming times? When does your audience have time to watch your stream? (look at your analytics) What should I stream? What brings you closer to your goal? (What is your goal?) How often should I stream? How much can you sustain and still have spare time?
  19. Leo Wattenberg

    Monetization

    Your channel is under review; all you can do is wait. There is no YouTube staff in this forum.
  20. Moin. If you're running a channel, there are, somewhat abstractly speaking, three kinds of content you can create: Help content, which is content designed to be found via search. This content typically doesn't drive any meaningful amount of subscribers as people will watch your video to get a certain piece of information and then typically no longer care about you. This content gives you constant views over long periods of time. Hub content, which is content designed to get people to return to your channel. This is probably the most important content you can create for your channel as this is what gets you subscribers. This content gives you a lot of views shortly after upload. Hero content, which is content designed around a certain event. This content uses tentpole programming to make videos that are hyping the viewers up for a certain event, once the event is over, this content doesn't see any videos anymore for a while. This typically is a lot of work and rarely employed by YouTubers and is more relevant for brands. This content gives you a fuckton of views for a very limited amout of time. Your channel doesn't need to use all of these strategies, you can come by just fine with using one. But if you are looking towards certain goals (eg. 1000 subscribers and 4000 watch hours in the past 12 months), choosing the right content strategy can help you a lot. In the following, I'll go a bit over what to look out for when using these content strategies. Help content Help content gets people to your video via search mostly. As such, SEO is more important than usual here: You may want to be found via a broad spectrum of search terms, so you'll need to find a way to incorporate a broad spectrum of keywords into your content (most likely description). Note that you can't just put "keyword 1, keyword 2, keyword 3" in the description; YouTube may ignore such blatant attempts at gaming the algorithm and/or may give you a strike for doing so. Another thing to keep in mind is that you probably won't be the only search result and that your viewers don't know you. So, starting a video with "hey guys and welcome back to..." is probably the worst thing you can do with this kind of content. You want to give your viewers the impression that you're doing exactly the kind of video they were searching for, without any sort of padding at the beginning. An example for help content is - obviously - Tutorials. For tutorials, make sure that your video can be followed step by step as viewers may pause your video to do whatever you're doing at home and may need more time for it. In other words, don't have a video structure that's 1, 2, 3, 4, 5, 3b, 6, 7. Hub content Hub content gets people to subscribe to you and keeps subscribers happy. Note though that both things - getting new subscribers and keeping subscribers happy - should be done in different formats. A format is some sort of series with recurring elements. An example for a format to keep your existing subscribers happy is the "reacting to your comments" format or "behind the scenes" formats, a format to get new subscribers can be a "here I am doing something impressive" kind of thing. Naturally, formats that are designed to reach new subscribers should follow some of the rules for help content - good SEO, little padding at the beginning and such - while formats designed to keep your audience happy in theory can be named "channel_reacts_4.webm" without much performance loss. Note that hub content is there to keep people coming back, so these formats have to be recurring on a regular basis: Being consistent in both content and schedule is rather important. If someone subscribes for impressive things, they want to see more impressive things; it takes a while to convert them from simply being there for the impressive things to being there because they like you as a person. Note that in order to make people care about you, you should have your format appear at least on a weekly basis, as everything else may cause people to forget why they subscribed to you in the first place. Unless you want to make hero content, but more on that further down. Formats are a thing you can experiment with: Launch new ones, see how well they are received, make more of them if people like them, or stop making them if people don't care about them anymore. To maximize your success with new formats, try to understand who your audience is: How old are they, which gender do they have, where do they live, and so on. You can find this information in your Analytics, namely in the Demographics and Geography reports. Most importantly, and this isn't something you can simply read out, try to understand why people like your formats and try developing new formats that have some elements that work while also being overall very different. If you do it right, you can make vastly different formats and properly diversify, while still keeping most of your subscribers watching every video (or at least not getting annoyed by the formats they don't like). Overall, for most intents and purposes, hub content should be the core of your channel. Hero content So, hero content is very different from the other two. It helps you get views and subscribers alike, but doesn't really care about SEO and also doesn't care about being consistent. Instead, it relies on hype, shareability and big events. These events are traditionally sport events like the world cup or superbowl, and you'll find advertisers releasing content regarding the event leading up to it, climaxing in the event itself and then either completely stopping or trying to keep people around with hub content. Hero content requires a lot of commitment and a "massive orchestration". For example, if you just say out of the blue: "there will be a boxing match between me and this other guy", maybe your and the other guy's fans will be happy with that content, but you won't get people to talk about it. If you however prefix this boxing match by several weeks or months of your channel and the other channel "beefing", "exposing" or insulting each other, suddenly your little collaboration becomes a huge event, maybe even large enough to warrant dragging your friends and family into it, forming teams, and selling tickets to a stadium. And at the end of the day, this benefits all involved: Your fans will have seen you slap your "enemy" in the face, your haters will have given you views and money to see your "enemy" slap you in the face, you'll still have most of the benefits of normal collaborations in that an audience following an entirely different creator now knows about you, and if you orchestrate it to end in a draw, you even get to do another hero event later on. Note that hero content only works because it's extraordinarily special. Unlike hub content which you ideally want to have on a weekly basis, hero content requires a lot of cooldown between the events, so that hype can develop again. Traditionally, this means you can do a recurring hero event once a year (superbowl), or even less often (world cup). However, you can tentpole towards different events, so for example, you may have a big hero series in the summer regarding all sorts of summery things, and another one in winter regarding all sorts of wintery things. But, again: Hero content requires a lot of work and is better suited if you have a media company at your disposal. https://creatoracademy.youtube.com/page/lesson/hero-hub-help https://creatoracademy.youtube.com/page/lesson/assess-content
  21. Moin. It sometimes happens that you go into a store and see one pile of ridiculously cheap SD cards, even though all other SD cards next to it are about as expensive as you'd expect. Why is that? Well, the reason for that is simple: Speed. SD cards have an awful lot of different speed specifications as can be seen in this Wikipedia Table: And the speed matters: If you're filming in 1080p, you're probably filming somewhere between 20 MBit/s (2.5 MB/s) and 50 MBit/s (6.25 MB/s). If your card has a lower write speed than your video bitrate, you won't be able to film. Further, note that video typically gets recorded with a variable bitrate (VBR), meaning that on average, your bitrate will be around a certain number and that errors may happen when attempting to write, reducing the effective write speed. So, long story short: If you at all have the means to do so, always get an SD card that says any one of the following on it: If recording 1080p30: C10/U1/V10/A1 If recording 1080p60 or 4K: U3/V30 But wait, there's more! So far, we've been discussing write speeds. While write speed definitely is the more important metric, read speed makes using the cards more pleasant. You don't want to wait for 4 hours to copy the contents of your 16GB SD card to your computer after all, do you? The read speed of SD cards typically is better advertised than the write speed, simply because it's always higher. But even here there are some differences that are specified and found on the card itself: UHS-I (represented on the card simply as roman numeral I) has a bus that can transfer between up to 50 MB/s and up to 104 MB/s UHS-II (represented as II) can transfer between up to 156 and 312 MB/s UHS-III (represented as III) can transfer between up to 312 and 624 MB/s PCIe 3.0/NVMe (represented as EXPRESS) can transfer up to 985 MB/s. To achieve these speeds, you will an SD card with a high read speed and an appropriate bus, an SD-card reader that can handle the UHS bus as well as the higher bus clock speed of UHS-II and III, a hard drive that can write at those speeds, and, if you're using an USB SD-card reader, a USB cable and port that can handle those speeds. In other words, when reading the contents of an SD card, pretty much every part of your PC can be the bottleneck with higher-performing SD cards. Lastly, to talk a bit about the capacity anyways: SD cards come in the version SD (up to 2GB), SDHC (up to 32 GB), SDXC (up to 2TB) and now SDUC (up to 128TB). While these cards all fit into the same cameras and readers, note that this doesn't mean that all cameras and readers can handle them, especially the newer formats XC and UC. So, before buying a newer SD card, check whether your equipment is compatible with the newer SD versions.
  22. Leo Wattenberg

    Greetings and Salutations!

    ?
  23. Leo Wattenberg

    How to get your first subscribers

    Moin. You may have followed my guide to becoming a YouTuber, and now are in a position where it seems like you have everything down, yet people still don't watch your stuff. So how do you attract people to your channel? Show your friends and family your videos. It may feel awkward, but only this group will watch your videos simply because they like you. Everyone else you'll have to convince with interesting topics and quality. Promote your content. This is a double-edged sword; while effective promotion can expose you to a lot of potential new subscribers, there are a lot of places where you'll just waste time and money. There may be forums covering the same topic your video is about where you can share your video effectively. Note: Don't just come in, post your link and leave. Try to understand the dynamics and rules of the forum before posting, many forums don't really want to see certain video content, especially in gaming where making Let's Play/walkthrough/funny moment videos is trivial. Avoid any place that is aimed at creators. If it says anything about "self-promotion", "creators" or "YouTubers", your audience, viewers, are unlikely to be found there. Posting your video to these places is a waste of time at best. Buy ads. Note: If you're running a video ad, don't just use a regular video of yours as that would just result in a bunch of views with 0 interaction and 0 new subscribers. Ads need a clear call to action. The targeting in ad software can be quite tricky and result in you spending a lot of money on an audience that really isn't interested in what you make. Befriend other YouTubers, aka "Hustle & Heart". This can be done by leaving thoughtful comments on their videos, subscribing to them and such. The difference between this and aforementioned self-promotion is that you don't say "check out my channel" in those comments, instead, you hope that the other YouTuber notices your comments and returns the favor without asking. Being upfront about that you're just doing this to get the channel may just poison this relationship from the start. Also, sub4sub, as well as posting the same message to a lot of people, can get your channel terminated, so don't do that either. I personally dislike this method as it feels manipulative and takes a lot of time – time you could invest into optimizing your channel instead. Speaking of which: Continue optimizing your channel. There almost certainly are more things you can improve on your channel; you may want to check out the checklist below. The more optimized the channel, the more likely it is your video will show up in search results, and then the viewers come on their own.
  24. Leo Wattenberg

    Buying views and subscribers

    Moin. If you feel like you aren't getting the success you deserve, buying a couple views and subscribers to appear larger sounds like a good idea, after all, YouTube prefers larger creators, right? Well, it unfortunately isn't that easy. Firstly, buying subscribers and views is addictive. Let's say you have a channel with 100 subscribers, but only get 10 views per video. If you now buy 1000 views for every of your videos and 2000 subscribers, it may look like you have a very healthy channel to an outsider. However, if you now upload a new video, you'll find that your purchased subscribers won't watch it: These bought subscribers may be bots, but even if they aren't, they get paid to subscribe to channels and to watch videos. They won't watch too many videos of someone who doesn't pay, and if they do, they likely will have to abort the video after the first minute or so in order to get to watching the next video. So, your new video will end up with 10 views again (if you got bots) or perhaps 50 if some of your purchased subscribers actually were real. But wait! Now your new video looks like it's very bad compared to all your other ones? How do you fix that? Well, you got to buy some more views for your video. And the one after that. And after that. Long story short, buying metrics is a huge money sink. Secondly, buying views and subscribers doesn't actually help your channel. Let's continue the example above: Out of the 2000 new subscribers, 50 watch your videos after you stop paying them. But even if that's the case, your 10 original regular viewers were fans who subscribed to you because they liked your content, not because you paid them to do so, so your original viewers will give your video a good watch time while the new ones will have a lousy retention rate. YouTube meanwhile ranks your video by watch time. So your 10 fans watching each video fully may generate more watch time than the 50 people that stuck around after you purchased them. And thirdly, buying views and subscribers can get your channel as well as your AdSense account banned for life-time. You don't want that. So with that in mind, you may have the following questions: Where is the line between a real and a fake view? YouTube defines it as follows: This categorically makes the following things invalid views: Any bots Any activity where someone gets anything in return for watching a video (ie purchased views and traffic exchanges) clicks on misleading thumbnails or other website elements autoplaying embeds Where is the line between a real and a fake subscriber? YouTube says: This categorically makes the following things fake subscribers: Any subscriber exchanges (sub4sub) Purchased subscribers Any bots
  25. Leo Wattenberg

    Diversifying a one-trick-pony

    Moin. One of the most difficult positions to be in as a creator is the "one-trick-pony" channel: A channel revolving around just a single topic, for example a single game or a single trend (think fidget spinner). For a while, this may be an ideal niche and you may be able to get huge success with it, but the success will live and die with the popularity of the topic. And once it starts dying, things tend to get dire for the channel, with seemingly nothing stopping the downward spiral and all experiments failing. I wish I could offer clear-cut advice here, but unfortunately, all I have are some considerations that you might want to take into account. Your audience may be collectively shifting interest to something different. If this is the case, you may be able to go with them. Your topic may be a subtopic to a more general topic and you may want to simply broaden your coverage. This may be obvious, but: Your topic may be a subtopic to multiple more general topics. Typically one is most obvious, but the obvious thing isn't what your audience is interested in. For example, if you're doing police role playing in GTA5, your viewers might be interested in GTA5 gameplay in general, but maybe they're even more interested in you interviewing real policemen. Your mental health is important: You may not be happy anymore running a one-trick-pony channel and slaving away doing one thing only, day in, day out. In that case, you should go on holiday and/or start producing different content (or stopping altogether) regardless of how much this hurts your success in online video. Or in the opposite case, you may be perfectly happy doing one kind of content that now happens to not be popular anymore. As long as you really are enjoying it and are getting value out of it even with fewer people watching, changing it up may not be necessary. You just need to be aware that you probably won't be able to do this full-time then. Starting a new channel makes things harder and easier at the same time. If you want to make a clear cut to your old content, making a new channel is the obvious choice. This has benefits and drawbacks however. On one hand, it makes it easier to see your success on the new channel; you are growing from a small channel, rather than stagnating with the big channel. On the other hand, you won't be able to reach nearly as many people on this new channel. Finding a new topic and format while staying on the old, big channel certainly would be the most ideal option, but also the hardest. The switch into the new direction doesn't need to be instantaneous. You can phase out the old format, slowly reducing the upload frequency while constantly promoting the new channel - if you decide to start a new channel, that is. Again: Breaking out of this position is difficult and requires a lot of thought, a lot of experimentation and a lot of throwbacks. But I hope that this here can at least help you a bit if you're stuck.
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