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Leo Wattenberg

Update your channel trailer regularly

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Moin. 

If you have a channel trailer, chances are, you've made one at some point and haven't updated it since. This is problematic, because you are (or at least: should be) constantly developing your channel, trying new formats and killing off ones that have become too repetitive or unsuccessful, all the while improving your audiovisual and narrative technique. Because of that, a channel trailer stops being truly representative of what content a viewer can expect after a while, so you should do a new one every now and again (maybe every year or two, or if you make drastic changes in content). 

 

see also: 

General info on making channel trailers: https://creatoracademy.youtube.com/page/lesson/trailers 

 

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