Jump to content
Sign in to follow this  
Leo Wattenberg

Don't use social media to promote your channel

Recommended Posts

Moin. 

I often see people saying "I'm promoting my videos on Twitter/Facebook/..., but still don't get any views". And then I look at their twitter accounts and see a link dump, nay, link landfill. This isn't using social media, this is borderline spam. And nobody likes to subscribe to spam.

Effective marketing is hard, which is why companies have huge marketing departments that sometimes are even larger than the actual production department. But even a small creator can do better than dumping links on social media. 

Instead, use your social media accounts in a way that gives them a reason to exist on their own. Use twitter to share quick thoughts, Instagram for behind-the-scenes content, reddit to connect with other people that share your interest. Or do it differently, either way, your social media account on its own should be interesting enough for people to follow you even if they don't know about your other content. 

In other words, you and your brand need to be in the center of attention. Not the content of another platform. 

 social media brand.jpg

(slighly older illustration, I know)

This doesn't mean however that you should throw cross-posting and IFTTT out the window. Also sharing links to your content somewhere else is fine, it just shouldn't be the primary content of the account. 

Operating multiple social media accounts this way takes time, obviously. Which is why you don't need to be everywhere, on every platform, just the ones that make sense for you.

  • Like 2

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

  • Member Statistics

    388
    Total Members
    3319
    Most Online
    Auston Dryer
    Newest Member
    Auston Dryer
    Joined
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.. You can find our privacy policy here Privacy Policy and our terms of service available here Terms of Use